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Singularity of meaning
"One single unit of meaning can explode and make a Universe."
Tânia Furtado
Sema Higgs® Founder & Creative Director
BEING SEMA HIGGS
Making sense
The focus at Sema Higgs® is on the singularity of meanings. Bridging academia and the corporate world with a phenomenological approach, we help find meaningful ways to shape the future of enterprises and institutions.
At the dawn of time, particles gained shape through the mass-giving Higgs boson field. In the same way, we believe that meaningful change in the corporate and institutional world comes about through the serendipitous interaction of the simplest of elements.
This is the distinctiveness of the Sema Higgs® way of working.
Semiosis
SERVICES
Call me Ishmael
“Huzza! huzza!" cried the seamen, as with swinging tarpaulins they hailed the act of nailing the gold to the mast. “It's a white whale, I say,” resumed Ahab, as he threw down the topmaul: “a white whale. Skin your eyes for him, men; look sharp for white water; if ye see but a bubble, sing out.”
When you communicate, you initiate a shared space and invite others to collaborate to create meaning. The safer this space, the better the communication. That is why Sema Higgs® observes carefully all modes of communication, building bridges with stakeholders to ensure vibrant, fluid and meaningful connections.
Herman Melville,
Moby DickLudovica
“I had read Lacan on Bernini's Saint Teresa. When I went to see Beata Ludovica Albertoni, Lacan’s words echoed in me. We look at her and it is obvious what is happening. We don’t really know it, but we feel it; and that is enormous.”
Perception is everything. The perception of our image, by ourselves and others, serves a powerful motivator to bring our ideas and projects to life and make them flourish. The study and application of the principles of Semiotics helps us shape and frame an image that strikes, resonates and endures. Transforming ideas into lasting legacies.
Tânia Furtado
Sema Higgs® Founder & Creative DirectorSpace Odyssey
“The thing’s hollow — it goes on forever — and — oh my God! — it’s full of stars!”
Our space envelops us in a multisensory tapestry of scents, objects, colours, and textures that profoundly influence our mindset and motivation. It is a mechanism for teleportation, transporting us to where we want to be in the future. Stanley Kubrick's masterpiece serves as a wellspring of inspiration, instilling within us the determination to prevail in our enterprises and ventures.
Arthur C. Clarke,
2001: A Space Odyssey
The difference
125.3 ± 0.6
"Studying the Higgs offers a new window into worlds yet unseen."
Sean Carroll
Theoretical Physicist
We look beyond the transient symbiosis of commercial agreements to forge an enduring alliance with clients. The creation of meaning is a continuous process, and we prioritise awareness and creativity in our ongoing collaborative work. We are dedicated to constantly evolving and exploring new, promising meanings within our field.
INSIGHTS
Esse est percipi (G. Berkeley)
"As a semioticist, my work concerns the elementary particles of meaning. The power of minimum is infinite. Every great event begins through a small gap."
Tânia Furtado
Sema Higgs® Founder & Creative Director
Social Commitment
Share knowledge and
walk side by side
School Project
Community Project
School Project
Sema Higgs® is piloting a project to introduce basic semiotic literacy in schools in order to improve learning skills, increase emotional awareness and guide aspirations. Learning means evolution, and we believe that semiotic literacy can empower our kids to grow up safer and happier.
Community Project
Our project aims to engage with individual community members and apply corporate and academic skills on a voluntary basis with the help of a multidisciplinary team. Together, we will harness the ripple effect of individual actions to promote positive change, enriching and making more meaningful all our lives.
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